Currently, the company has retail outlets in nearly every province in Thailand, operating under various store names.
Distributing products to corporate clients and educational institutions, this segment is referred to as Commercial/Enterprise and Education which focuses on direct sales to a variety of corporate entities across diverse industries.
The company’s services can be divided into two categories: (1) a repair and service center for Apple products in Thailand, operating under the name “iCare,” and (2) TRUE Shop service outlets branded as “TRUE by COM7.”
With ever-changing consumer demands, the company focuses on developing strategies under an omnichannel approach, integrating all communication channels in one place, both online and offline, to comprehensively reach the target customer groups.
With a foundation in retailing IT products such as desktop computers, laptops, mobile phones, tablets, and various modern lifestyle devices, the company has a clear target audience and a comprehensive nationwide sales and customer service network.
Although retail is the company’s core business, it continuously seeks new growth opportunities to strengthen itself. The company sees potential in the wholesale channel for smartphones, targeting traditional dealer channels in various areas, which are large and robust trading channels.
Under “Ufund”, this project began in 2020 with the aim of enabling students to access technology, enhancing learning and creativity through IT products like phones, tablets, or laptops with installment payments without the need for a credit card.
With supportive government policies such as tax cuts and expansion of electric vehicle charging stations. Including consumer interest in alternative energy-saving technologies. The rapid growth of the electric vehicle market presents an important opportunity to expand products and services to meet the needs of this group, both in terms of sales and additional services.
The company is aware of the increasing environmental problems, especially the global warming crisis (Climate Change) and PM 2.5 dust, which directly affect people’s quality of life. The company believes that sustainable solutions must start with the use of clean energy and reducing greenhouse gas emissions. We believe that solar energy is the answer that helps everyone use energy sustainably. Along with reducing electricity costs and creating a better future for the world, the company is committed to being a leader in clean energy and sustainability, with solar power being a smart choice for the new generation of consumers.
